ARTIST

Spotlight

Silvano Zeiter

Words by Henrik Rostrup
Photos by Silvano Zeiter

We're thrilled by Silvano Zeiter's latest photo series, where he reconnects with his roots in the Goms Valley alongside Swiss biathlete Benjamin Weger.

Silhouette of a person cross-country skiing on a snow trail with mountains in the background, under a clear blue sky.
Man wearing a black beanie and jacket outdoors in winter

"Collaborating with Tim ARMBRUSTER on the creative direction was instrumental in bringing this series to life. We aimed to portray Nordic skiing authentically, staying true to the sport's essence. We aimed for a visually refined product campaign with an ode to the athlete, the region, and the sport's essence at its core."

Red skis leaning against a metal pipe in a snowy landscape with forest background.
Blurred image of a skier on a snowy slope

“From a product perspective it wasn’t an easy task either. I mean it’s basically just two super narrow pointy sticks you’re working with.”

Blurred motion photo of a person cross-country skiing in black and white

“To me the movements in nordic skiing have something mesmerizing and elegant about them. Powerful yet steady.”

Silhouette of a skier wearing a beanie with a blurred snowy landscape in the background.
Abstract black and white photo of a skier on a snow-covered slope with ski tracks

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